May 7–8, 2025 marked the fourth Tourism4SDG project meeting in Nyíregyháza, Hungary, focusing on aligning the UN Sustainable Development Goals (SDGs) with local tourism policy. Tartumaa was represented by Visit Tartu, accompanied by project partners Marilin Kroon (Tartu City’s Business Development Department) and Liis Lainemäe (Sibulatee NGO).
The Tourism4SDG project began in April 2024 and will run until June 2028.
For more information contact: Miia Maris Praks, Sustainable Tourism Coordinator, miia.praks@visittartu.com

The meeting opened with a welcome address by the Mayor of Nyíregyháza, Dr. Ferenc Kovács, who greeted participants from across Europe and emphasized the destination’s responsibility in shaping the environmental and community impact of tourism.
This was followed by presentations on regional developments, including the cycling route network of the Upper Tisza Region, which connects medieval churches, local artisans, and natural trails into a cohesive heritage experience.
A key innovation introduced during the seminar was the I-DEST system—Europe’s first comprehensive sustainable tourism monitoring platform. The system aggregates data on the environmental impact of both destinations and service providers, tracks visitor satisfaction, and supports tourism managers in making data-driven decisions. The platform was presented by Júlia Nagy from Innotime Hungary.
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The second day of the programme focused on local best practices. Participants visited the Nyíregyháza Open-Air Museum, where heritage is not kept behind glass — instead, guests actively engaged in various hands-on workshops that brought traditional crafts and rural culture to life.
The group then continued to the Sóstó Zoo, located in a 35-hectare oak forest and home to over 5,000 animals. The zoo is renowned not only for its biodiversity but also for its strong commitment to environmental education and sustainability.
In the afternoon, the Good Practices Committee met to discuss how each partner could adapt and apply the ideas encountered to their own regional context. The day concluded with a bike tour through Nyíregyháza’s cultural district, offering participants a closer look at the city’s public spaces and sustainable urban design.
