We have been developing tourism in Tartu since 1999
The Tartu County Tourism Foundation (SA Tartumaa Turism) was established in 1999 by the City of Tartu and the Tartu County Association of Local Authorities. Its purpose is to coordinate tourism development activities in the city of Tartu and the surrounding county. This includes regional marketing, tourism product development, regional branding, as well as the collection, analysis, and dissemination of tourism-related information. The foundation also employs tourism information specialists who work at the Tartu Information Centre located in the Town Hall
In 2021, the South Estonia Tourism Cluster was launched under the foundation, born out of the collaboration between tourism businesses, local governments, and networks. In 2023, it was decided to bring together the tourism staff of the county development centers of South Estonia under a single management structure. This resulted in broader tourism cooperation across South Estonia, involving the city and county of Tartu, Põlva and Võru counties, and the municipalities of Jõgeva, Mustvee, Otepää, and Valga. In addition to local governments, county development centers, and cluster members (tourism businesses), the activities are funded by the Estonian Business and Innovation Agency.
Local cooperation partners
In Tartu and Tartu County, there are several organizations involved in the tourism sector with whom we closely collaborate. Of course, the local tourism businesses are key cooperation partners.
For tourism entrepreneurs
All local tourism entrepreneurs have the opportunity to be featured on our website. To do so, you must first enter your company’s information into the Estonian national tourism information system. This not only increases your visibility through Tartu’s channels but also makes your business discoverable on Visit Estonia website. For more information and assistance, you can always contact our information specialists at: info@visittartu.com.
Networking events
Tourism sector highlights
Planning a conference in Tartu?
Tartu is a unique and inspiring destination for both professional meetings and leisure activities. This diverse and compact university city is easily accessible, allowing you to experience both a pleasant natural environment and vibrant city life at the same time. South Estonia offers many great opportunities to enrich your programs with its diverse culture.
Press and FAM trips
In collaboration with various entrepreneurs and partners, we organize both press and product familiarization trips in Tartu and Southern Estonia. If you are a representative of the press or a travel agency and would like to explore Tartu, please send us a brief introduction about yourself, including your interests and what you would like to learn about. This will help us create the most comprehensive press or familiarization trip for you.
As a local entrepreneur, you can contribute by sharing your ideas or compensating for expenses to enhance the experience of visitors to Tartu. For this, please contact our marketing specialists.
Need photos for introducing Tartu?
The Tartu City Photo Bank contains photos of Tartu and South Estonia provided by the city government and its partners. The photos are available for free use for informational and promotional purposes. They may not be used for profit-making or political purposes. Always credit the photo’s author.