New Nordic project

Beyond Nordics brings together three Northern European regions of distinctive character: the scenic Lake Saimaa in Finland, Estonia’s dynamic capital Tallinn and its cultural heart Tartu, and Latvia’s elegant destinations – the historic beauty of Riga and the seaside sophistication of Jūrmala.

What unites these regions is a shared devotion to pure nature, high-quality local gastronomy, and a rich cultural heritage. Together, they create an experience defined by serenity, authenticity, and effortless relaxation. 
Genuine encounters with local people form a core part of the journey’s true value. Beyond Nordics is for those who appreciate understated luxury – one that rises from simple pleasures and seamlessly crafted services.
Each destination offers a rare balance: the ability to combine vibrant city life with the restorative calm of nature in a single trip. Compact cities invite visitors to explore culture, architecture, and exceptional cuisine, while the surrounding nature provides space for meaningful experiences – from foraging and sauna rituals to canoeing, or simply finding peace by an open fire with a cup of coffee in hand.
In the core of the Beyond Nordics brand lies a promise of peace of mind. Here, visitors rediscover themselves in places where there is space to breathe. Distinctive urban settings and untouched nature invite travelers to seek out new, authentic experiences that engage all the senses.

Beyond Nordics is crafted for those who wish to uncover something new on their journey. Northern 
serenity has a way of lingering. Beyond Nordics is not only a destination; it is a state of mind carried long after the journey ends.