The Tartu County Tourism Foundation represents the city and county of Tartu in the projects connected to the Via Hanseatica tourism routes. The foundation is one of the leaders of the Livonian Culinary Route project to create the Via Hanseatica culinary route as well as the Via Hanseatica+ project, financed by the EST-RUS programme, that is aimed at extending the existing tourism route in the direction of Rakvere and Viljandi in Estonia and Vyborg and Pskov in Russia.
In the past, the Tartu County Tourism Foundation has carried out a large number of diverse projects, in the course of which public tourism services have been developed, tourist attractions have been created and restored, various marketing activities have been implemented, and much more. The most notable among the recently finished projects, in which the Tartu County Tourism Foundation participated as a collaborative partner, is "Living on the Edge", initiated by Local Action Groups of Leader in South Estonia.
The most important among the campaigns are various marketing campaigns in the neighbouring countries as well as the annual summer campaign of the city of Tartu.