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#visittartu

Official tourism site of Tartu and Tartu County

Participation in tourism events

Tartu is represented at a number of local and international events, of which the most important ones for tourism professionals are the annual travel fairs Tourest in Tallinn and Balttour in Riga. Previously, Tartu has been represented at major travel fairs in Finland, Germany, Poland, Russia and Lithuania, and, in cooperation with the Estonian Tourist Board and various partners, an effort is made to try and find the best options to continue carrying out marketing activities in the aforementioned target markets.

 

Lithuania is becoming an important target market where in cooperation with other South Estonian tourism developers, an effort is made to try and increase our presence at the tourism and leisure fair Adventur. In Russia, Enterprise Estonia (Ettevõtluse Arendamise Sihtasutus, or EAS, in Estonian) organises seminars for tourism professionals, which take place in Moscow, St. Petersburg and other cities further away. In Finland, the presence at the St Martin's Day Fair in November has become important and, whenever possible, attending the travel fair MATKA together with other Estonian regions.

 

Traditionally, the Tartu Convention Bureau represents Tartu at the business travel fair Convene taking place in Lithuania, and in Estonia at the Meet Estonia FAM taking place under the leadership of the Estonian Convention Bureau, and organises the post-tour to Tartu within the Meet Estonia programme. In addition, an effort is made to try and find new events to attend that would help effectively introduce Tartu’s possibilities at different target markets.

 

The information concerning participation in the fairs is sent to collaborating partners a few months before the fairs take place. If you wish to receive more information and take part in fairs and other contact events, please turn to our marketing specialists.

Last updated: 02.10.2019

  • Participation in tourism events

    Participation in tourism events

    Tartu is represented at a number of local and international events, of which the most important ones for tourism professionals are the annual travel fairs Tourest in Tallinn and Balttour in Riga. Previously, Tartu has been represented at major travel fairs in Finland, Germany, Poland, Russia and Lithuania, and, in cooperation with the Estonian Tourist Board and various partners, an effort is made to try and find the best options to continue carrying out marketing activities in the aforementioned target markets.

     

    Lithuania is becoming an important target market where in cooperation with other South Estonian tourism developers, an effort is made to try and increase our presence at the tourism and leisure fair Adventur. In Russia, Enterprise Estonia (Ettevõtluse Arendamise Sihtasutus, or EAS, in Estonian) organises seminars for tourism professionals, which take place in Moscow, St. Petersburg and other cities further away. In Finland, the presence at the St Martin's Day Fair in November has become important and, whenever possible, attending the travel fair MATKA together with other Estonian regions.

     

    Traditionally, the Tartu Convention Bureau represents Tartu at the business travel fair Convene taking place in Lithuania, and in Estonia at the Meet Estonia FAM taking place under the leadership of the Estonian Convention Bureau, and organises the post-tour to Tartu within the Meet Estonia programme. In addition, an effort is made to try and find new events to attend that would help effectively introduce Tartu’s possibilities at different target markets.

     

    The information concerning participation in the fairs is sent to collaborating partners a few months before the fairs take place. If you wish to receive more information and take part in fairs and other contact events, please turn to our marketing specialists.

  • Press & FAM tours

    Press & FAM tours

    In cooperation with several parties and collaborating partners, we organise both press as well as FAM tours. As a local business, you can contribute to the organisation of these trips more frequently and at a better quality by receiving visitors at your own expense. If you are a representative of the press or a travel agency and you wish to get acquainted with Tartu and Tartu County, please send us a short self-introduction, including why and what you are interested in, and, whenever possible, we can arrange a suitable press or FAM tour.

  • Projects & campaigns

    Projects & campaigns

    Tartu County Tourism Foundation represents the city and county of Tartu in the projects connected to the Via Hanseatica tourism routes. The foundation is one of the partners of the Livonian Culinary Route project, financed by Estonia-Latvia Programme. The main aim of partner's activities is to create the Taste Hanseatica culinary route based on common national and cultural heritage.  In the Via Hanseatica Plus project, financed by the Estonia Russia Programme, the main aim is to extend the existing tourism route from Riga to St Petersburg towards Rakvere and Viljandi in Estonia and towards Vyborg and Pskov in Russia.

     

    In the past, Tartu County Tourism Foundation has carried out a large number of diverse projects, in the course of which public tourism services have been developed, tourist attractions have been created and restored, various marketing activities have been implemented, and much more. The most notable among the recently finished projects, in which Tartu County Tourism Foundation participated as a collaborative partner, is "Living on the Edge", initiated by Local Action Groups of Leader in South Estonia.

     

    The most important among the campaigns are various marketing campaigns in the neighbouring countries as well as the annual summer campaign of the city of Tartu.

  • Via Hanseatica Plus

    Via Hanseatica Plus

    Tartu County Tourism Foundation is the lead partner of the Estonia-Russia Cross Border Cooperation Programme 2014-2020 funded project ER48 Via Hanseatica Plus. Numerous Estonian, Russian and Latvian organisations participate in the project.

     

    Estonia-Russia Cross Border Cooperation Programme 2014-2020 aims to foster cross-border cooperation across the borders between the Republic of Estonia and the Russian Federation to promote socio-economic development in the regions on both sides of the common border. The Programme's website is www.estoniarussia.eu.

     

    The application for the project was submitted in May 2017 and the financing agreement between the lead partner and the Ministry Of Finance of the Republic of Estonia was signed on April 1, 2019. The other partners of the project are  Museums of Virumaa, Ida-Viru Enterprise Centre, Tourism Information Centre of the Leningrad Region, Administration of Vyborg municipal district, Committee of Cross-border Cooperation and Tourism of the City Government of Pskov, Committee of culture and tourism of the Gatchina municipal District and St. Petersburg City Government State Geological Unitary Company «Mineral». The Associated partners include North Estonian Tourism, Pskov Region State Committee for Culture, Committee for Tourism of Leningrad Region, Vidzeme Planning Region, Vidzeme Tourism Association and The Committee for Nature Use, Environmental Protection and Ecological Safety of St. Petersburg,

     

    The project’s budget  is 510 068 euros, 10% of which is covered by the partners as their own contribution. Programme co-financing is 459 061.2 euros.

     

    The duration of the project is 27 months, from April 1, 2019 until June 30, 2021. During this period, the project will concentrate on expanding the tourism route from St. Petersburg (through Narva and Tartu) towards Rakvere and Viljandi in Estonia and towards Vyborg and Pskov in Russia. The old Hanseatic League cities as well as numerous interesting historic regions will be included in the route.

     

    Main activities are:

    • Marketing: improved VH marketing in social media, campaigns, production on attractive promotional materials, introducing VH regions to travel agencies and media representatives, cross-marketing;

    • Networking actions: strengthening networking of VH entrepreneurs and other stakeholders (including travel industry);

    • Capacity building: local and joint (international) trainings and study trips to improve service quality and variety in VH regions;

    • Upgrading VH thematic packages to meet expectations of different travellers (nature and adventure, culture, family, food).

     

    One of the most significant parts of the task is oriented to the marketing of the regions to increase the flow of tourists further away from the capital cities and to extend their stay in the area, offering a variety of interesting sights in the different sections and countries along the Via Hanseatica route.

     

    The kickoff meeting was held on April 11 and 12 in Tartu where a detailed plan of action and schedule of the development as well as the main marketing messages were agreed.

     

    Additional information: Annika Ojasaar, annika.ojasaar@visittartu.com, +372 5886 7883

     

    The content of this publication is the sole responsibility of  Tartu County Tourism Foundation and can under no circumstances be regarded as reflecting the position of Estonia-Russia Cross Border Cooperation Programme 2014-2020, its participating countries alongside with the European Union.

Press & FAM tours

In cooperation with several parties and collaborating partners, we organise both press as well as FAM tours. As a local business, you can contribute to the organisation of these trips more frequently and at a better quality by receiving visitors at your own expense. If you are a representative of the press or a travel agency and you wish to get acquainted with Tartu and Tartu County, please send us a short self-introduction, including why and what you are interested in, and, whenever possible, we can arrange a suitable press or FAM tour.

Last updated: 19.03.2019

Projects & campaigns

Tartu County Tourism Foundation represents the city and county of Tartu in the projects connected to the Via Hanseatica tourism routes. The foundation is one of the partners of the Livonian Culinary Route project, financed by Estonia-Latvia Programme. The main aim of partner's activities is to create the Taste Hanseatica culinary route based on common national and cultural heritage.  In the Via Hanseatica Plus project, financed by the Estonia Russia Programme, the main aim is to extend the existing tourism route from Riga to St Petersburg towards Rakvere and Viljandi in Estonia and towards Vyborg and Pskov in Russia.

 

In the past, Tartu County Tourism Foundation has carried out a large number of diverse projects, in the course of which public tourism services have been developed, tourist attractions have been created and restored, various marketing activities have been implemented, and much more. The most notable among the recently finished projects, in which Tartu County Tourism Foundation participated as a collaborative partner, is "Living on the Edge", initiated by Local Action Groups of Leader in South Estonia.

 

The most important among the campaigns are various marketing campaigns in the neighbouring countries as well as the annual summer campaign of the city of Tartu.

Last updated: 18.08.2020

Via Hanseatica Plus

Tartu County Tourism Foundation is the lead partner of the Estonia-Russia Cross Border Cooperation Programme 2014-2020 funded project ER48 Via Hanseatica Plus. Numerous Estonian, Russian and Latvian organisations participate in the project.

 

Estonia-Russia Cross Border Cooperation Programme 2014-2020 aims to foster cross-border cooperation across the borders between the Republic of Estonia and the Russian Federation to promote socio-economic development in the regions on both sides of the common border. The Programme's website is www.estoniarussia.eu.

 

The application for the project was submitted in May 2017 and the financing agreement between the lead partner and the Ministry Of Finance of the Republic of Estonia was signed on April 1, 2019. The other partners of the project are  Museums of Virumaa, Ida-Viru Enterprise Centre, Tourism Information Centre of the Leningrad Region, Administration of Vyborg municipal district, Committee of Cross-border Cooperation and Tourism of the City Government of Pskov, Committee of culture and tourism of the Gatchina municipal District and St. Petersburg City Government State Geological Unitary Company «Mineral». The Associated partners include North Estonian Tourism, Pskov Region State Committee for Culture, Committee for Tourism of Leningrad Region, Vidzeme Planning Region, Vidzeme Tourism Association and The Committee for Nature Use, Environmental Protection and Ecological Safety of St. Petersburg,

 

The project’s budget  is 510 068 euros, 10% of which is covered by the partners as their own contribution. Programme co-financing is 459 061.2 euros.

 

The duration of the project is 27 months, from April 1, 2019 until June 30, 2021. During this period, the project will concentrate on expanding the tourism route from St. Petersburg (through Narva and Tartu) towards Rakvere and Viljandi in Estonia and towards Vyborg and Pskov in Russia. The old Hanseatic League cities as well as numerous interesting historic regions will be included in the route.

 

Main activities are:

  • Marketing: improved VH marketing in social media, campaigns, production on attractive promotional materials, introducing VH regions to travel agencies and media representatives, cross-marketing;

  • Networking actions: strengthening networking of VH entrepreneurs and other stakeholders (including travel industry);

  • Capacity building: local and joint (international) trainings and study trips to improve service quality and variety in VH regions;

  • Upgrading VH thematic packages to meet expectations of different travellers (nature and adventure, culture, family, food).

 

One of the most significant parts of the task is oriented to the marketing of the regions to increase the flow of tourists further away from the capital cities and to extend their stay in the area, offering a variety of interesting sights in the different sections and countries along the Via Hanseatica route.

 

The kickoff meeting was held on April 11 and 12 in Tartu where a detailed plan of action and schedule of the development as well as the main marketing messages were agreed.

 

Additional information: Annika Ojasaar, annika.ojasaar@visittartu.com, +372 5886 7883

 

The content of this publication is the sole responsibility of  Tartu County Tourism Foundation and can under no circumstances be regarded as reflecting the position of Estonia-Russia Cross Border Cooperation Programme 2014-2020, its participating countries alongside with the European Union.

Last updated: 07.09.2020