Tartu is represented at a number of local and international events, of which the most important ones for tourism professionals are the annual travel fairs Tourest in Tallinn and Balttour in Riga. Previously, Tartu has been represented at major travel fairs in Finland, Germany, Poland, Russia and Lithuania, and, in cooperation with the Estonian Tourist Board and various partners, an effort is made to try and find the best options to continue carrying out marketing activities in the aforementioned target markets.
Lithuania is becoming an important target market where in cooperation with other South-Estonian tourism developers, an effort is made to try and increase our presence at the tourism and leisure fair Adventur. In Russia, Enterprise Estonia (Ettevõtluse Arendamise Sihtasutus, or EAS, in Estonian) organises seminars for tourism professionals, which take place in Moscow, St. Petersburg and other cities further away. In Finland, the presence at the St Martin's Day Fair in November has become important and, whenever possible, attending the travel fair MATKA together with other Estonian regions.
Traditionally, the Tartu Convention Bureau represents Tartu at the business travel fair Convene taking place in Lithuania, and in Estonia at the Meet Estonia FAM taking place under the leadership of the Estonian Convention Bureau, and organises the post-tour to Tartu within the Meet Estonia programme. In addition, an effort is made to try and find new events to attend that would help effectively introduce Tartu’s possibilities at different target markets.
The information concerning participation in the fairs is sent to collaborating partners a few months before the fairs take place. If you wish to receive more information and take part in fairs and other contact events, please turn to our marketing specialists.