Tartu County Tourism Foundation is the lead partner of the Estonia-Russia Cross Border Cooperation Programme 2014-2020 funded project ER48 Via Hanseatica Plus. Numerous Estonian, Russian and Latvian organisations participate in the project.
Estonia-Russia Cross Border Cooperation Programme 2014-2020 aims to foster cross-border cooperation across the borders between the Republic of Estonia and the Russian Federation to promote socio-economic development in the regions on both sides of the common border. The Programme's website is www.estoniarussia.eu.
The application for the project was submitted in May 2017 and the financing agreement between the lead partner and the Ministry Of Finance of the Republic of Estonia was signed on April 1, 2019. The other partners of the project are Museums of Virumaa, Ida-Viru Enterprise Centre, Tourism Information Centre of the Leningrad Region, Administration of Vyborg municipal district, Committee of Cross-border Cooperation and Tourism of the City Government of Pskov, Committee of culture and tourism of the Gatchina municipal District and St. Petersburg City Government State Geological Unitary Company «Mineral». The Associated partners include North Estonian Tourism, Pskov Region State Committee for Culture, Committee for Tourism of Leningrad Region, Vidzeme Planning Region, Vidzeme Tourism Association and The Committee for Nature Use, Environmental Protection and Ecological Safety of St. Petersburg,
The project’s budget is 510 068 euros, 10% of which is covered by the partners as their own contribution. Programme co-financing is 459 061.2 euros.
The duration of the project is 27 months, from April 1, 2019 until June 30, 2021. During this period, the project will concentrate on expanding the tourism route from St. Petersburg (through Narva and Tartu) towards Rakvere and Viljandi in Estonia and towards Vyborg and Pskov in Russia. Numerous interesting historic regions will be included in the route.
Main activities are:
Marketing: improved VH marketing in social media, campaigns, production on attractive promotional materials, introducing VH regions to travel agencies and media representatives, cross-marketing;
Networking actions: strengthening networking of VH entrepreneurs and other stakeholders (including travel industry);
Capacity building: local and joint (international) trainings and study trips to improve service quality and variety in VH regions;
Upgrading VH thematic packages to meet expectations of different travellers (nature and adventure, culture, family, food).
One of the most significant parts of the task is oriented to the marketing of the regions to increase the flow of tourists further away from the capital cities and to extend their stay in the area, offering a variety of interesting sights in the different sections and countries along the Via Hanseatica route.
The kickoff meeting was held on April 11 and 12 in Tartu where a detailed plan of action and schedule of the development as well as the main marketing messages were agreed.
Additional information: Annika Ojasaar, annika.ojasaar [at] visittartu.com, +372 5886 7883
The content of this publication is the sole responsibility of Tartu County Tourism Foundation and can under no circumstances be regarded as reflecting the position of Estonia-Russia Cross Border Cooperation Programme 2014-2020, its participating countries alongside with the European Union.