{"id":173385,"date":"2026-02-17T14:29:51","date_gmt":"2026-02-17T14:29:51","guid":{"rendered":"https:\/\/visittartu.com\/?page_id=173385"},"modified":"2026-02-17T14:45:07","modified_gmt":"2026-02-17T14:45:07","slug":"new-nordic","status":"publish","type":"page","link":"https:\/\/visittartu.com\/et\/new-nordic\/","title":{"rendered":"Beyond Nordics \u2013 koost\u00f6\u00f6projekt USA ja Jaapani sihtturgudele"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"173385\" class=\"elementor elementor-173385\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-fb5da55 e-flex e-con-boxed e-con e-parent\" data-id=\"fb5da55\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-35bc568 elementor-widget elementor-widget-heading\" data-id=\"35bc568\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Avasta Beyond Nordics!<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-73a2b5de con-2col-imgtxt cont e-flex e-con-boxed e-con e-parent\" data-id=\"73a2b5de\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-145dc35e e-flex e-con-boxed e-con e-child\" data-id=\"145dc35e\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-71295c53 e-con-full e-flex e-con e-child\" data-id=\"71295c53\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6a106760 elementor-widget elementor-widget-spacer\" data-id=\"6a106760\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-16df17d0 elementor-widget elementor-widget-text-editor\" data-id=\"16df17d0\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-start=\"125\" data-end=\"357\">Beyond Nordics \u00fchendab kolme isikup\u00e4rast P\u00f5hja-Euroopa piirkonda: maalilist Saimaa j\u00e4rvistut Soomes, Eesti pealinna Tallinna ja kultuuripealinna Tartu ning L\u00e4ti elegantseid sihtkohti \u2013 ajalooline Riia ja mere\u00e4\u00e4rne J\u016brmala.<\/p><p data-start=\"359\" data-end=\"577\">Neid piirkondi \u00fchendab \u00fchine p\u00fchendumus puhtale loodusele, kvaliteetsele kohalikule gastronoomiale ja rikkalikule kultuurip\u00e4randile. Koos loovad nad kogemuse, mida iseloomustavad rahu, autentsus ja pingevaba kulgemine.<\/p><p data-start=\"579\" data-end=\"778\">Ehedad kohtumised kohalike inimestega on teekonna v\u00e4\u00e4rtuse keskmes. Beyond Nordics on neile, kes hindavad tagasihoidlikku luksust \u2013 sellist, mis s\u00fcnnib lihtsatest r\u00f5\u00f5mudest ja l\u00e4bim\u00f5eldud teenustest.<\/p><p data-start=\"780\" data-end=\"1179\">Iga sihtkoht pakub haruldast tasakaalu: v\u00f5imalust \u00fchendada elav linnamelu ja looduse taastav rahu \u00fche ja sama reisi jooksul. Kompaktsed linnad kutsuvad avastama kultuuri, arhitektuuri ja silmapaistvat k\u00f6\u00f6ki, samal ajal kui \u00fcmbritsev loodus pakub ruumi t\u00e4henduslikeks kogemusteks \u2013 olgu selleks metsasaaduste korjamine, saunarituaalid, kanuumatk v\u00f5i lihtsalt rahulik hetk l\u00f5kke \u00e4\u00e4res tass kohvi k\u00e4es.<\/p><p data-start=\"1181\" data-end=\"1432\">Beyond Nordicsi br\u00e4ndi keskmes on lubadus meelerahust. Siin leiavad k\u00fclastajad taas iseenda paikades, kus on ruumi hingata. Oman\u00e4olised linnakeskkonnad ja puutumatu loodus kutsuvad r\u00e4ndureid otsima uusi, autentseid kogemusi, mis k\u00f5netavad k\u00f5iki meeli.<\/p><p data-start=\"1434\" data-end=\"1661\">Beyond Nordics on loodud neile, kes soovivad oma teekonnal avastada midagi uut. P\u00f5hjamaine rahu j\u00e4\u00e4b saatma ka p\u00e4rast reisi l\u00f5ppu. Beyond Nordics ei ole pelgalt sihtkoht \u2013 see on meelelaad, mis kestab kaua p\u00e4rast koju naasmist.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2c5c6748 e-con-full e-flex e-con e-child\" data-id=\"2c5c6748\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3e74464a elementor-widget elementor-widget-image\" data-id=\"3e74464a\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"2000\" height=\"2000\" src=\"https:\/\/visittartu.com\/wp-content\/uploads\/2026\/02\/Beyond_Nordics_map.svg\" class=\"attachment-full size-full wp-image-234817\" alt=\"Tartu_New Nordic_Visit_Tartu_projektid\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\"><\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-160db66 e-flex e-con-boxed e-con e-parent\" data-id=\"160db66\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-d5dbd38 e-con-full e-flex e-con e-child\" data-id=\"d5dbd38\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7f463fb elementor-widget elementor-widget-text-editor\" data-id=\"7f463fb\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><img decoding=\"async\" class=\"alignnone size-full wp-image-209398\" src=\"https:\/\/visittartu.com\/wp-content\/uploads\/2025\/10\/image006.jpg\" alt=\"Visit_Tartu_New_Nordic_logo\" width=\"300\" height=\"152\" \/><\/p><p><strong>Projekti nimi:<\/strong> New Nordic<\/p><p><strong>Rahastaja:<\/strong> Interreg Central Baltic<\/p><p><strong>Projekt algas 01.05.2025 ning kestab kuni 30.04.2028.<\/strong><\/p><p><strong>Eesm\u00e4rk:<\/strong> Projekti eesm\u00e4rk on luua \u00fchine piiri\u00fclene turismipiirkond, mis meelitab k\u00fclastajaid v\u00e4ljaspoolt Euroopa Liitu, keskendudes eelk\u00f5ige USA ja Jaapani k\u00f5rgetasemelistele reisijatele. Projekt toetab uute turismitoodete ja mitme sihtkohaga reisikavade arendamist, tugevdab koost\u00f6\u00f6d reisikorraldajate, reisib\u00fcroode, DMC-de ja transpordiettev\u00f5tjate vahel ning suurendab Ida-L\u00e4\u00e4nemere piirkonna sihtkohtade rahvusvahelist n\u00e4htavust ja konkurentsiv\u00f5imet.<\/p><p><strong>Projekti kogumaksumus<\/strong> on 2 805 366.24.\u00a0<\/p><p><strong>Projekti partnerid:<\/strong> Savonlinna (juhtpartner) | Soome, Visit Estonia | Eesti, SA Tartumaa Turism | Eesti, Mikkeli | Soome, Jurmala | L\u00e4ti, Latvia Travel | L\u00e4ti<\/p><p style=\"text-align: left;\"><strong>Lisainfo projekti kohta:<\/strong> Maigi Lokko \u00e4ri- ja konverentsiturismi spetsialist <a href=\"mailto:maigi.lokko@visittartu.com\">maigi.lokko@visittartu.com<\/a> ja Mare-Liis Kanarik turunduse projektijuht <a href=\"mareliis.kanarik@visittartu.com\">mareliis.kanarik@visittartu.com<\/a>\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3dbf868 elementor-align-left elementor-widget elementor-widget-button\" data-id=\"3dbf868\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/beyondnordics.com\/\" target=\"_blank\" rel=\"noopener\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Beyond Nordics koduleht<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d9e9ed9 elementor-align-left elementor-widget elementor-widget-button\" data-id=\"d9e9ed9\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/visittartu.com\/wp-content\/uploads\/2026\/02\/Beyond_Nordics_Brandbook-1_compressed.pdf\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Projekti CVI<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b8f2415 elementor-align-right elementor-widget elementor-widget-button\" data-id=\"b8f2415\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/visittartu.com\/wp-content\/uploads\/2026\/02\/BeyondNordicsPresentation.pdf\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Projekti esitlus<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f8b0baf elementor-align-right elementor-mobile-align-left elementor-widget elementor-widget-button\" data-id=\"f8b0baf\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/visittartu.com\/wp-content\/uploads\/2026\/02\/BeyondNordicsPresentation.pdf\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Programmi veebileht<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-af1310c e-con-full e-flex e-con e-parent\" data-id=\"af1310c\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-f254ec7 e-flex e-con-boxed e-con e-child\" data-id=\"f254ec7\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-af8f43b elementor-skin-carousel elementor-arrows-yes elementor-pagination-type-bullets elementor-pagination-position-outside elementor-widget elementor-widget-media-carousel\" data-id=\"af8f43b\" data-element_type=\"widget\" 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url(&#039;https:\/\/visittartu.com\/wp-content\/uploads\/2026\/02\/Partner_symbols.pdf-4.png&#039;)\">\n\n\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-carousel-image\" role=\"img\" aria-label=\"Visit_Tartu_Mikkeli_New_Nordic_projekt\" style=\"background-image: url(&#039;https:\/\/visittartu.com\/wp-content\/uploads\/2026\/02\/Partner_symbols.pdf-5.png&#039;)\">\n\n\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-swiper-button elementor-swiper-button-prev\" role=\"button\" tabindex=\"0\" aria-label=\"Previous\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"eicon-chevron-left\"><\/i>\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"elementor-swiper-button elementor-swiper-button-next\" role=\"button\" tabindex=\"0\" aria-label=\"Next\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"eicon-chevron-right\"><\/i>\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"swiper-pagination\"><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Avasta Beyond Nordics! Beyond Nordics \u00fchendab kolme isikup\u00e4rast P\u00f5hja-Euroopa piirkonda: maalilist Saimaa j\u00e4rvistut Soomes, Eesti pealinna Tallinna ja kultuuripealinna Tartu ning L\u00e4ti elegantseid sihtkohti \u2013 ajalooline Riia ja mere\u00e4\u00e4rne J\u016brmala. Neid piirkondi \u00fchendab \u00fchine p\u00fchendumus puhtale loodusele, kvaliteetsele kohalikule gastronoomiale ja rikkalikule kultuurip\u00e4randile. Koos loovad nad kogemuse, mida iseloomustavad rahu, autentsus ja pingevaba kulgemine. Ehedad [&hellip;]<\/p>\n","protected":false},"author":14,"featured_media":168110,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-173385","page","type-page","status-publish","has-post-thumbnail","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/visittartu.com\/et\/wp-json\/wp\/v2\/pages\/173385","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/visittartu.com\/et\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/visittartu.com\/et\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/visittartu.com\/et\/wp-json\/wp\/v2\/users\/14"}],"replies":[{"embeddable":true,"href":"https:\/\/visittartu.com\/et\/wp-json\/wp\/v2\/comments?post=173385"}],"version-history":[{"count":5,"href":"https:\/\/visittartu.com\/et\/wp-json\/wp\/v2\/pages\/173385\/revisions"}],"predecessor-version":[{"id":234932,"href":"https:\/\/visittartu.com\/et\/wp-json\/wp\/v2\/pages\/173385\/revisions\/234932"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/visittartu.com\/et\/wp-json\/wp\/v2\/media\/168110"}],"wp:attachment":[{"href":"https:\/\/visittartu.com\/et\/wp-json\/wp\/v2\/media?parent=173385"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}