Tartu County Tourism Foundation was established by the city of Tartu and Tartu County Association of Local Governments in 1999 with the aim to coordinate tourism development in the city and county of Tartu, including dealing with the marketing of the region, the development of tourism products, the region’s image-building, and the gathering, analysis as well as the distribution of tourism information. In addition to the marketing team, the Foundation has information specialists working at the Tartu Visitor Centre, and a business tourism coordinator for the development of business and conference tourism.
However, there are several other organisations in Tartu and Tartu County that are associated with the tourism sector in their activities:
- LAG Tartu Rural Development Association – local Leader action group
- Tartu Business Advisory Services – county development centre
- Elva Culture Foundation
- NGO the Onion Route
- NGO Peipsimaa Tourism
- NGO Võrtsjärve Association